1. Nomenclature of the Institute:

This name of the Institute is “Netaji Subhas Training Institute of Agricultural Marketing” (NSTIAM).

2. Location of the Institute:

It will be set up in the Principal Market Yard of Sheoraphuli Regulated Market Committee in Hooghly district, about 20 kms away from Kolkata.

3. Status of the Institute:

i. West Bengal State Marketing Board will operate the Institute as per provision of Section 36C(2)(C) & (d) of West Bengal Agricultural Produce Marketing (Regulation) Act, 1972. The Board will initiate steps for approval of the Certificate and diploma couses training module for

ii. The operational jurisdiction of the institute will extend the whole of West Bengal with Branches at other places in the State according to necessity may be set up.

iii.Financial and service matters of the proposed Institute will be governed by the rules and regulations usually followed by the West Bengal State Marketing Board.

iv. The Director of the proposed Institute appointed by the West Bengal State Marketing Board will function as Administrative and Academic Head of the Institute and will function as Drawing and Disbursing Authority jointly with the Secretary of Sheoraphuli Regulated Market Committee. The Institute will be under administrative control of the West Bengal State Marketing Board.

v. West Bengal State Marketing Board will approve the budget and other functional activities of the Institute.

4. Managing Committees of the Institute:

i) The Government shall constitute the Managing Committee to run the Institute with such members as decided on the advice of the Board, consisting of following members:

(i) Chairman of the West Bengal State Marketing Board.

(ii) Secretary to the Govt. of West Bengal, Department of Agri-Marketing.

(iii) Chief Executive Officer of the West Bengal State Marketing Board.

(iv) Registrar of co-operative Societies, Govt. of West Bengal.

(v) One Member of West Bengal Legislative Assembly.

(vi) Director of Agriculture, Govt. of West Bengal.

(vii) Director of  Agri-Marketing, Govt. of West Bengal.

(viii) Director of the Institute.

(ix) One Academician from Agricultural University.

(x) One Farmer’s representative.

(xi) One Representative of Agri-Traders.

The Chairman of West Bengal State Marketing Board will act as the Chairman of the Managing Committee and Secretary to the Govt. of West Bengal, Department of Agri-Marketing will act as vice - chairman of the  managing committee . Director of the Institute will act as Member-Secretary.

ii) The Managing Committee will design different courses, recommend the budget, and prepare course module and other issues relating to policies before submission to the West Bengal State Marketing Board for final approval.

iii) The Managing Committee will function as Academic and Executive council of the Institute, Committee will have the right to invite any academician or technical expert for preparation of any course to be undertaken by the Institute, with proper approach of the Board.

iv) The Managing Committee will seat at least once in a quarter.

v) The Managing Committee constituted under a resolution of the Board will hold office for a period of three years. West Bengal State Marketing Board will have the right to re-constitute the Managing Committee as and when required with or without assigning any reason at any point of time.

5. Functions of the Institute:

Training of Farmers, Self-help groups, RMC officials, Board officials, Managers & Technical Personnel of Cold Storages, and fresh student aspiring Agricultural Marketing as career.

To conduct Seminars, Workshops to get acquainted with recent developments in the ever expanding field of Agricultural Marketing for the benefits of all segments contribution to this field.

THRUST AREAS

Following areas have been identified for undertaking Training /Awareness/ Project formulation, Functional Research and Education support: -

1.     Post Harvest Loss Reduction Aspects.

2.     Information Technology Application in Agricultural Marketing.

3.     Future and Forward Market and Commodity Exchanges.

4.     Food Safety, Quality Certification & Standardization.

5.     Legal Reforms.

6.     Marketing Infrastructure.

7.     Modern Terminal Market and their operations and management.

8.     Public-Private Partnership and Channel Partners.

9.     Ministry’s Programmes and their Capacity Building.

10. Organic and Medicinal Plants.

11. Coop Marketing

12. Market Led Extension.

13. Sanitary and Phyto-Sanitary Measures

14. Grading, Standardization & Certification.

15. WTO

16. Warehousing and Storage

RESEARCH

Important areas of research are as follows:

a)    Structure conduct and performance analysis of agricultural markets

b)    Role and effectiveness of marketing institutions

c)    Study of cost and margins of important agricultural/ horticultural crops.

d)   Export effectiveness of agricultural and horticultural crops

e)    Information needs of stakeholders in agricultural marketing

f)      Marketing of organically produced commodities

g)    Price discovery mechanism of different agricultural marketing

h)    Supply Chain Management

i)      Implication of WTO on Agricultural Marketing and

j)      Risk Management in Agriculture.

6. Duration of Courses:

Different courses to be conducted in the proposed Institute will have varied durations. From 2 days to 2 Years. Short duration courses preferably be restricted within 5 Days. Long duration Courses may be divided into different segments. Each segment should preferably be restricted to 2 weeks. Expert on In-Service and orientation trainings are of the view that no courses should be designed with a duration more than 2 (two) weeks at a stretch for attaining optimum results.

POST GRADUATE PROGRAMME

AGRI-BUSINESS MANAGEMENT CELL

The Post Graduate Programme in Agri-Business Management will be Started in Future aiming at enabling meritorious agricultural graduates to acquire the critical competence for functioning as effective agri-business managers.

Diploma Course in Agricultural Marketing will be of  Six months duration. Whereas post graduate diploma in Agricultural Marketing Management will have duration of Two Years.

 

7. Types of Training courses to be conducted:

Various Training Programme to be conducted in this proposed Institute are as follows:

Farmer’s Group/Cold Storage personnel:

i. Training of farmers on new production techniques and produce through organic fertilizer,

ii. Training course for farmers on medicinal and aromatic plants,

iii. Training of farmers of biotechniques for pest control,

iv. Training on promotion of quality consciousness and grading of agricultural produces.

v. Training on post-harvest management of agricultural produce, transportation, storage, processing, packaging etc. low cost preservation techniques.

Course for Cold Storage Mechanics, Operators -

vi. Training for Cold Storage Mechanics, Operators, Electricians in collaboration with Cold Storage Association.-NHM Project.

Training of Self Help Groups on diversified use of jute and on food processing-

vii. Training of development of link between farmers and traders in the interest of marketing of agricultural produce.

Market Officials Group:

viii. Training of the Secretaries of Regulated Market Committee’s on modern management techniques and other related subjects on agricultural marketing,

ix. Training of Licensed Weigh man,

x. Training Course of grant and renewal of licenses,

xi. Training on grading etc.,

xii. Training for marketing Executive to provide with sound theoretical-cum-practical knowledge for formulation and implementation of development projects, implementation of Market Regulation Act for efficient management of Regulated Market.

xiii. Training for Regulated Market Committee staff to operate, manage, inspect and run the market yards and checkposts of the Regulated Market Committees properly.

xiv. Training in proper planning and designing of different markets along with preparation of projects reports for market development.

xv. To provide Training to Regulated Market Committee staff for efficient implementation of conduct, control and Appeal Rules.

xvi. Training on Marketing of perishables including Horticulture and Floriculture produces.

xvii. Training on Market Intelligence for Agricultural Marketing Directorate and Regulated Market Committee staff including exhibition of electronic display Boards giving market information etc.

xviii. Training for Regulated Market Committee and Board staff on their respective roles in different aspects of Agricultural Marketing as laid down in different Acts and Rules.

xix. Training on Search-Seizure to Regulated Market Committee and Agricultural Marketing Directorate staff.

xx. Training for Regulated Market Committee staff on legal aspects viz., preparation of legal papers to fight different issues in the Court of Law.

Trader’s Group:

xxi. Training on licensing, annual returns and related matters of the Act & Regulations.

xxii. Development of link between local traders and traders in Terminal Markets.

General course on agricultural marketing for fresh students starting for Madhyamik standard till graduation-both Certificate and Diploma course subject to approval of WBTEC etc. Many other training modules may be tailor made to suit the requirement.

Other Courses related with Agricultural Marketing as and when considered necessary.

** Training Modules for Certificate & Diploma Courses are being finalised after consulting NIAM, Jaipur and Karnataka State Marketing Training Institute, Mysore